CASE STUDY 02
The Challenge:
The church had a strong mission but no unified brand identity. Inconsistent visuals, outdated assets, and low digital engagement limited growth. The challenge was to modernize the brand while preserving faith, integrity, and purpose.
Kingdom Of God International Church
CASE STUDY 02
Religious Organization
Long term
discovery:
Purpose-Led Branding
client states “we just arent growing online no matter what we post”
Strategy:
The strategy focused on building a unified brand system from the ground up. Foundational elements including logo variations, color palette, typography, tone, and voice were developed and consolidated into clear brand guidelines to ensure consistency across platforms and ministries.
Using the BRANDO framework, the brand’s architecture and messaging were structured for clarity, authenticity, and audience connection. To support long-term adoption, the strategy extended beyond creation into education, with direct coaching for the media team to ensure the identity was understood, implemented correctly, and sustained across all departments.
Execution:
Execution focused on applying the strategy through a complete and scalable brand system. A full logo package was delivered with versions optimized for digital, print, and merchandise, ensuring consistency across all touchpoints. Branded materials, including notebooks and packaging, were introduced as functional extensions of the identity for members and visitors.
To support internal alignment, training materials and branding SOPs were developed to guide consistent use across departments. Ministries received clear direction on tone, visuals, and messaging, resulting in stronger cohesion and a unified presence across church communications and engagement.
📞 +400% increase in calls made to the church
📍 +43% increase in direction requests through Google and social platforms
🌐 +10% growth in website visits
👀 +187% increase in profile views on digital platforms
📞 +400% increase in calls made to the church 📍 +43% increase in direction requests through Google and social platforms 🌐 +10% growth in website visits 👀 +187% increase in profile views on digital platforms
