CASE STUDY 01
CASE STUDY 01
The Challenge:
The client lacked a clear, cohesive brand system. Inconsistent visuals, unclear messaging, and an unrefined website forced the client to overmanage the creative process, slowing progress and pulling focus from core business operations. What was needed was strategic brand leadership and a polished, unified direction.
Pretty Female Company
Clothing industry
60 Days
discovery:
Lack Of Alignment
client states “pervious artist just did not have a creative mind”
Strategy:
The approach balanced immediate needs with long-term brand alignment. The client required artwork for signage within a four-day window, so the initial focus was delivering a refined visual identity that could be executed quickly without compromising quality. Rather than initiating a full rebrand, which would have disrupted existing packaging and previous investments, the original logo was deconstructed into a flexible system of three functional marks. This solved the short-term constraint while increasing professionalism and adaptability across brand applications.
At the same time, the strategy established a clear visual lane for the future. The client was guided toward consistent visual storytelling, brand discipline, and a stronger understanding of how cohesion supports positioning and growth. This created a foundation for long-term clarity without sacrificing momentum.
Execution:
The revitalized brand was executed through a cohesive visual and messaging system. A refreshed logo suite was delivered, preserving brand equity while modernizing the overall identity. Core messaging, including the brand story, mission, and vision, was clarified to better communicate purpose and values.
Visual consistency was applied across digital platforms, strengthening the brand’s presence and improving engagement. The identity extended into product design through new merchandise that reinforced recognition and emotional connection. To deepen community impact, an in-store brand experience was designed and launched, translating the revitalized identity into a tangible, empowering moment for the audience.
