CASE STUDY 03
CASE STUDY 02
The Challenge:
The existing logo was not production-ready. Thin typography failed to reproduce cleanly in print, creating issues with legibility, consistency, and packaging quality. Without adjustment, the brand risked unpolished presentation across physical products and merchandise.
Living High Maintenance
CASE STUDY 03
Candle Company
Short term
discovery:
Production Constraints
client states “My machine does not work for my logo (cry face emoji)”
Strategy:
The strategy focused on auditing the client’s existing logo assets to identify technical weaknesses affecting print and production. By evaluating font weight, scalability, and reproduction integrity, we isolated the specific elements preventing clean application across packaging and merchandise. The goal was to correct production issues while preserving the brand’s visual character, ensuring the identity could function reliably across all physical and digital outputs.
Execution:
Execution focused on correcting production issues while maintaining brand integrity. The logo’s stroke weight was increased in Adobe Illustrator to ensure clean, consistent print reproduction. The identity was then separated into three distinct logo assets, each optimized for different use cases, allowing the client to apply the brand confidently across packaging, merchandise, and digital formats.
