CASE STUDY 04
CASE STUDY 04
The Challenge:
The client needed to increase traffic and grow subscriber count on their YouTube channel. While content was being produced, there was no clear strategy guiding discovery, audience retention, or consistent growth.
Alexanderthegreat-356
Youtube Channel
Consulting
discovery:
Unfocused Content Strategy
client states “My channel is not growing”
Strategy:
The strategy focused on increasing visibility through consistency and relevance. Posting frequency was standardized to one video per day or a minimum of four per week, timed around peak audience activity. Content was refocused to deliver information directly aligned with audience interests, creating a steady flow of traffic while improving discoverability and subscriber growth
Execution:
Execution focused on accelerating content production without sacrificing relevance. AI tools, including ChatGPT, were used to efficiently develop story concepts and structured narratives aligned to audience interests. Content was then produced and edited using YouTube’s native tools, incorporating video and music to maintain consistency and speed of publishing.
This approach reduced friction in the creation process, enabled higher output volume, and supported the cadence required to sustain channel growth
