CASE STUDY 05
CASE STUDY 01
CASE STUDY 05
SockRight,
The Challenge:
SockRight had a high-quality product backed by research and development, but lacked clear positioning and a cohesive brand system to support growth. Underdeveloped visual assets, inconsistent messaging, and an unstructured sales funnel limited recognition, conversion, and scalability. The brand reached a growth choke point and needed a strategy to scale without losing authenticity or community trust.
Clothing industry
Long Term
discovery:
Niche limitation
client states “We feel our brand has reached a ceiling”
Strategy:
The strategy focused on repositioning SockRight for scale while preserving its core identity. Product direction, positioning, and messaging were refined to support everyday athletic use, reinforced through local vendors and community pop-ups. Seasonal color releases and inventory expansion created short-term momentum while maintaining long-term brand consistency.
Skaters remained a priority audience through a separate lane under Stride Nation Coalition, allowing SockRight to expand its market without diluting its roots. Naming became the anchor of the strategy, with the transition to SockRight and a disciplined wordmark system creating flexibility without overdesign. A structured sales funnel emphasized comfort, durability, and performance, while community and loyalty initiatives reinforced trust, purpose, and long-term brand relevance.
Execution:
Execution translated strategy into repeatable, scalable systems. Product development prioritized performance, comfort, and durability, supported by intentional packaging that reinforced simplicity and quality. The visual identity evolved through a disciplined wordmark system that scaled cleanly across products, partnerships, and platforms.
Strategic campaigns and community events were activated through aligned partnerships rather than one-off promotions. Repeatable sales funnels and internal processes were implemented to capture new customers, reinforce loyalty, and convert engagement into sustained revenue—reinforcing clarity, consistency, and long-term brand health.
